Springfield of Dreams Charity Cup

Marketing Committee Meeting Report – 5/8/2006

1. Attending – Jennifer Smith (RHC), Laura Watkins (U12G), Gene Pitstick (U15G)

2. Absent – Tracey Deam, Cindy Skeens, Kathy Nash, Michelle Goodfellow, Anna Adams, Jody Distl, Leslie Vasquez, Sue Leep, Kirk Box

3. Overview
   1. Past

                                                               i.      50 teams have attended per year

                                                             ii.      Raised over $13,000 for RHC (see budget)

                                                            iii.      Raised over $8,000 for club (see budget)

2. This year

                                                               i.      Structure

1.      RHC will seek and get monies from field sponsors

2.      Either group may obtain an event sponsorship with ok from the other.

3.      Thunder will receive all other monies from all other income sources

                                                             ii.      10 teams have applied (8 from Canada)

                                                            iii.      A marketing committee instead of a marketing person

3. Goal

                                                               i.      $6,000 ads/sponsors

                                                             ii.      $1,000 Dream Soccer

                                                          iii.      $7,000 total

                                                           iv.      If we exceed our goal then the Thunder Board will decide use of this new money

4. All monies are tax deductible because both RHC and Thunder are 501c3 charitable organizations.
5. Fees to be paid with ad copy submission
6. We must coordinate with RHC and the other committees

4. The Plan
   1. Organize
   2. Gather Additional Contacts
   3. Assign contacts
   4. Hit the streets/phones
   5. Report
   6. Review – adjust plan
   7. Gather contact and pledge forms
   8. Collect ad copy and fee
   9. Confirm copy
   10. Collect outstanding fees
   11. Thank All

5. Funding sources
   1. Sponsors

                                                               i.      Event Sponsor – Thunder or RHC (Name event, Entrance Sign, Front Cover, Web, Stuffer, T-Shirt, Listing on sponsor page, & Map Locator), 1 at $5000

                                                             ii.      Dream Soccer Sponsor – Thunder (Picture Plaque, Name on T-shirts and Awards given to Dream Soccer participants, ½ page Ad on Dream Soccer Explain page, Web, Stuffer, T-Shirt, Listing on sponsor page, & Map Locator) 1 at $2500 or do layout of program and printing [possibly News & Sun]

                                                            iii.      Field Sponsor – RHC (Signage on Nets, 1/2 Page Ad, Site Map, Stuffer, Web & Map Locator), 8 at $1000

                                                           iv.      Area sponsor (Banner on tent, ¼ Page Ad, Web, Stuffer, Listing on sponsor page, & Map Locator) , 7 at $500

1.      Fun Area

2.      First Aide/Sports Med

3.      Ref/Admin

4.      Concessions

5.      Program/Trophy Tent

6.      Ref Parking

7.      Shelter House

                                                             v.      Division Sponsors (Name of Division, ½ Page Ad on Division page, Web, Stuffer, Listing on sponsor page, & Map Locator) 11 at $350

                                                           vi.      Team Sponsor (¼ Page Ad on Team Page, Web, Stuffer, Listing on sponsor page, & Map Locator) 12 at $200

                                                          vii.      Golf Cart or Relief Station Sponsor (Sign on cart or station, Business Card Ad, Web, & Listing on sponsor page) 10 Carts and 12 Relief Stations at $100

2. Ads

                                                               i.      Program Ads - all get stuffer,  ½ page or larger also gets Web & Map Locator)

1.      Inside Cover, front or back (Stuffer, Web & Map Locator) 2 at $300

2.      Back Cover  (Stuffer, Web & Map Locator) 1 at $400

3.      Full Page  (Stuffer, Web & Map Locator) ASAP at $200

4.      ½, Page (Stuffer, Web & Map Locator) ASAP at $125

5.      ¼ Page (Stuffer & Web) ASAP at $72

6.      Business Card (Stuffer) ASAP at $55

                                                             ii.      Map Locator (id on center fold map) $50

                                                            iii.      Bag Stuffer (small item or 8x11 paper) $25

                                                           iv.      Food Card (Card given to each participant) if presented to participating restaurant then Tourney would get 10% of bill

                                                             v.      Happy ads (1/2 size of business card, for parents or relatives) $10

                                                           vi.      Comps (for services rendered, must have Gene’s signature) nc

6. Need to Choose:
   1. Chair (guide the group) - ________________________
   2. Secretary (receive and file contracts, contact sheets, fees, ad copy) – Laura Watkins
   3. Sponsor Coordinator (Manage forms, ad copy, and fee) - ______________________
   4. Advertising Coordinator (Manage forms, ad copy, and fee)- ______________________
   5. Team contactor (contact each team rep to get list of advertisers with contact, phone, email, address, relation) due from teams by ________

7. Demo website ad module (at http://www.springfieldofdreams.com/admin/ password ‘market’
   1. How to edit an advertiser
   2. How to add an advertiser
   3. How to put an advertiser on your “team” contact list

8. Tasks assigned for next meeting
   1. Create pitch packet with RHC  brochure, SoDCC brochure, contact and pledge forms (Gene, Jennifer)

9. Next Meeting – May 15 8:00 pm at Rocking Horse Center

Soccer Quote

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