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Springfield of Dreams Charity Cup

Marketing Committee Meeting Report – 5/15/2006

  1. Attending – Cindy Hawkins, Leslie Vasquez, Jody Distl, Patti Davis, Laura Watkins Jennifer Sheehan, Gene Pitstick
  2. Absent – Tracey Deam, Cindy Skeen, Kathy Nash, Michelle Goodfellow, Anna Adams, Sue Leep, Kirk Box, Sue Wilber, Mike Gibson,
  3. Introductions, sign in, correction of personal info
  4. Last Meeting – pricing plan was created
  5. Overview (see background sheet)
    1. Structure

                                                               i.      RHC will seek and get monies from field sponsors

                                                             ii.      Either group may obtain an event sponsorship with ok from the other.

                                                            iii.      Thunder will receive all other monies from all other income sources

    1. 10 teams have applied (8 from Canada)
    2. Goal (adjusted to fit new sponsor plan)

                                                               i.      $4,500 ads/sponsors

                                                             ii.      $2,500 Dream Soccer

                                                          iii.      $7,000 total

                                                           iv.      If we exceed our goal then the Thunder Board will decide use of this new money

    1. All monies are tax deductible because both RHC and Thunder are 501c3 charitable organizations.
    2. Fees to be paid with ad copy submission
    3. We must coordinate with RHC and the other committees
  1. The Plan
    1. Organize (tonight)
    2. Gather additional contacts
    3. Assign first level contacts
    4. Hit the streets/phones
    5. Report
    6. Review – adjust plan
    7. Gather contact and pledge forms
    8. Collect ad copy and fee
    9. Confirm copy
    10. Collect outstanding fees
    11. Thank All
  1. Funding sources (see forms)
  2. Demo website modules
    1. How to edit an advertiser
    2. How to add an advertiser
    3. How to put an advertiser on your “team” contact list
  3. Need to Choose:
    1. Chair (guide the group) – Gene Pitstick (temp)
    2. Secretary (receive and file contracts, contact sheets, fees, ad copy) – Laura Watkins
    3. Sponsor Coordinator (Manage forms, ad copy, and fee) – ______________________
    4. Advertising Coordinator (Manage forms, ad copy, and fee)-Patti Davis
    5. Team contactor (contact each team rep to get list of advertisers with contact, phone, email, address, relation) – Cindy Hawkins
  4. Leslie suggested placing brightly colored form seeking contact info at tryout registration
  5. Jody reported that Tony Cooper had contacted Jane Deere about a grant from Rotary for Dream Soccer
  6. Laura has contacted TGI Fridays about food card – When they do it they return 15% of each purchase and they normally do on a week day.  The manager said he would like to work with us and Laura has a meeting arranged.
  7. Jennifer did a great presentation on the pyramid we will use to contact potential sponsors.
  8. Tasks assigned for next meeting
    1. Add at least 5 new entries to the advertiser list
    2. Link at least 5 advertisers to players/parents with a note and additional contact info.
    3. Think about names of those we might contact for the Event and Dream Soccer Sponsor levels.
  9. Reviewed tryout advertising – 2 sign boards posted, Jody may be able to put sign opposite IH on north 68, flyers to Jody for this weekend
  10. Next Meeting – Wednesday, May24, 7:00 PM at Rocking Horse Center board room – enter the alcove on the west side of building through the iron gate and then go in the first door to the left
 

 

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