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Springfield of Dreams Charity Cup

Marketing Committee Meeting Report – 6/1/2006

  1. Attending – Laura Watkins, Michelle Goodfellow, Anna Adams, Jody Distl, Jennifer Sheehan, , Leslie Vasquez
  2. Absent - Gene Pitstick, Tracey Deam, Sue Leep, Cindy Skeens, Mike Gibson, Cindy Hawkins, Patti Davis, Kathy Nash, , Kirk Box, Sue Wilber
  3. Introductions, sign in, correction of personal info
  4. Need to Choose:
    1. Chair (guide the group) – Gene Pitstick (temp)
    2. Secretary (receive and file contracts, contact sheets, fees, ad copy) – Laura Watkins
    3. Sponsor Coordinator (Manage forms, ad copy, and fee) – (Laura will clarify with Gene what these responsibilities entail and how they differ from Secretary responsibilities.)
    4. Advertising Coordinator (Manage forms, ad copy, and fee)- Patti Davis
    5. Team contactor (contact each team rep to get list of advertisers with contact, phone, email, address, relation) – Cindy Hawkins
  5. Reviewed status of contacts and added several local banks to the list
    1. Event Sponsor – Thunder or RHC (Name event, Entrance Sign, Front Cover, Web, Stuffer, T-shirt, Listing on sponsor page, & Map Locator), 1 at $5000

                                                   i.            Honda – Jennifer Sheehan submitted grant proposal to them

                                                  ii.            Lexis-Nexus – Cindy Skeens emailed contact/no response to date, but will follow-up with additional calls/email

                                                iii.            Navistar – Jennifer Sheehan’s made contact and they are considering

                                                iv.            Eagle Beverage – Gene will contact Jim Acra - no update available

                                                 v.            Meijer – Anna Adams to contact

                                                vi.            Gordon Foods – Anna Adams to contact

                                              vii.            Turner Foundation, Sophia Vandeford – mention bike criterium, Gene – no update available, but Michelle Goodfellow has contact there

                                             viii.            Springfield Foundation, Robin Pfiel - Gene– no update available

                                                 ix.            Lowes, Bill Spain – Sue Leep will contact – no update available

                                                  x.            Walmart – Jennifer Sheehan and Jody will contact – will schedule contact this coming week

                                                 xi.            Johnson Welded, Bill Johnson – Jody and Tracey – sponsorship information given including Dream Soccer

                                               xii.            Coke – Jennifer Sheehan to provide Leslie Vasquez with contact name/number for Leslie to pursue

                                              xiii.            Kapp Construction – Cindy Skeens will contact

                                             xiv.            C and N Construction – Cindy Skeens met with owner (Plato Pavlotos) and has given sponsorship detail

                                               xv.            Community Health Partners – Cindy Skeens has faxed sponsorship detail to them

                                             xvi.            Laughlin Scanlon – Leslie Vasquez to contact

                                            xvii.            IHCU – Sue Leep – no update available, but Laura will contact Gene to check status – Michelle has made initial contact and will follow-up as this is her employer.

                                          xviii.            Aqua Falls – Jody Distl to contact

                                              xix.            National City Bank – Rick Whalen and Karlene Keating – Laura Watkins

                                                xx.            WestBanco – Dave Donaldson – Anna Adams

                                              xxi.            5th 3rd - Michelle Goodfellow

                                             xxii.            Security National – Irick – Jody Distl

                                           xxiii.            Huntington – contact Glenda Greenwood – Leslie Vasquez

    1. 2. Dream Soccer Sponsor – Thunder (Picture Plaque, Name on T-shirts and Awards given to Dream Soccer participants, ½ page Ad on Dream Soccer Explain page, Web, Stuffer, T-shirt, Listing on sponsor page, & Map Locator) 1 at $2500 or do layout of program and printing

                                             i.      Springfield News Sun – Jennifer has met with new Editor - they will do something, not sure what

                                            ii.      Johnson Weld & AG Sammuelson – Jody Distl has approached both organizations about sponsorship

    1. 3. Field Sponsor – RHC (Signage on Nets, 1/2 Page Ad, Site Map, Stuffer, Web & Map Locator), 8 at $1000

                                          iii.      CFA – in

                                          iv.      Whitacre Drug – in

                                           v.      Compunet – contacted

                                          vi.      Remax – contacted

                                        vii.      McKesson – will contact next Monday

                                       viii.      Dave Hobson - contacted

                                           ix.      Clark-Shaffer-Hackett - contacted

                                            x.      Moyno - Jennifer and Anna Adams will work together on this

                                           xi.      Pepsi - contacted

                                         xii.      Madison Avenue Pharmacy - contacted

                                        xiii.      NC? – Gene to clarify what this is – if National City it needs to be moved to Event Sponsor listing

  1. Torch relay using Dream Soccer, Sponsors, and Thunder players
    1. Jennifer Sheehan has contact with Special Olympics that will make their "torch" available for us to use
  2. Laura Watkins will follow-up with restaurants about discount cards this week.
  3. Jennifer Sheehan brought the brightly colored forms designed to seek additional contact info from parents/coaches attending the tryout registration. Jody Distl will bring them to next Wednesday’s tryouts.
  4. Gene provided (via Laura Watkins) pitch packets to meeting attendees. On the right-hand side of the packet you’ll find the Sponsor Agreements and Advertising Agreements (5 each) – these are not to be left with sponsors – we are to complete them with the sponsor - then leave the yellow copy with the sponsor and turn the original/top copy in to Laura Watkins. On the left-hand side of the packet are 2 one-page pieces with important notes for us to be aware of and detail on how to make the pitch and multiple copies of 1.) Sponsorship levels and advertising detail and 2.) Background info about the tournament (these are pieces to use with potential sponsors).
  5. Brainstormed additional companies to contact once ALL contacts have been made for Event Sponsors. Next tier of contacts are:
    1. Realtors
    2. Physicians (Dr. Cain – Anna Adams)
    3. Young’s – Laura Watkins
    4. K. Wm. Beach Mfg. Co., Inc – Leslie Vasquez
    5. Play It Again Sports
    6. Krieder – Jody Distl
    7. Short Stop – Anna Adams
    8. Hershey Ice Cream/Fruit
    9. Laughlin & Widner Shooting Range – Jody Distl
  6. Web marketing modules are at http://www.springfieldofdreams.com/admin/ password ‘market’

Next Meeting – Wednesday June 7, 6:00 PM at Perkins Restaurant on Limestone – Back Room (Jennifer will arrive @6:30)

 

 

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